Sneakerology/ Streetology

This design is for two brands that celebrate street culture with an academic approach. The fitout explores the extremities of minimum unit/maximum impact through the repetition of standardised units. In Sneakerology, an entire wall is lined with sneakers collected in boxes – fashion displayed as a museum artifact. For Streetology, 2,550 T-shirts are stored in standardised plastic tubes within dispensers. When one is sold, the tube disappears from the dispenser in a visual interpretation of stock quantity and, by extension, fashion trends.