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Idea Awards 2010

home / 2008 round 4 / best product - furniture / Stand Two Attention


Stand Two Attention

Project: Stand Two Attention

Design practice: Vecchio Design

Location: Melbourne, Victoria

Photography: Paul Perillo 0413 753 891

Contact: Justin Vecchio 0439 773 522 justin@vecchiodesign.com

What is the ‘big (IDEA)’ behind this project?
Stand Two Attention is a suite of symmetrical shelving that is true to the material, simple in function and intriguing in form. The subtle and well executed design elements of Stand Two Attention challenge the user to accept the accuracy of a perfectly distorted form. Stand Two Attention represents a moment frozen in time as a metphor of the design process, which should be as long as necessary and no longer.

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