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Idea Awards 2010

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TrOY

Project: TrOY toy storage horse

Design practice: Tim Collins for Cloud Studio

Location: Melbourne, Victoria

Photography: Cloud Studio

Contact: cloudmelbourne@gmail.com, 0401 191 099

TrOY is a plywood toy that also stores other toys. Like the legend of the Trojan horse, it embodies mystery and intrigue. What is it? What does it do? The user must discover its various uses. Sure, it stores toys and small children can sit and push themselves along on it, but it also has a hidden compartment inside the head which is to be found without any clues. Once the cavity is discovered, small men are revealed inside. These men mimic their Greek relatives and exit the horse creating surprise. Once they are out, it is clear that they form a puzzle.

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